What is an executive summary?

The executive summary will tell the person reading the plan what you want for your business. A big mistake often made is burying this information somewhere else in the plan. The summary needs to explain certain things from the start so you need to be clear and concise in the very beginning.

Keep the summary short and businesslike and no more than half of a page. Depending on how complicated or detailed you need to be about how you will use your funds may make the summary a bit longer. As a general rule of thumb however, and since you are just starting out, you only need your summary to be half of a page.

There are some other key elements that need to be included in the plan. They are as follows: business concept, financial features, financial requirements, current business position, and major achievements. These are not the ones I will focus on too much, but just something to keep in mind.