What is a business description?

Not to be confused with the executive summary, you usually begin this section with a short description of the industry. So this is not really beginning with just your business, but rather how the industry plays a role in your business.

You will want to describe the industry and discuss the outlook and future possibilities of what will go on. This is all gathered from what happened in the past, so it is a prediction of what could happen or is most likely to happen because of business trends. Also, provide information about all the various markets within the industry.

So what you want to talk about is new products and developments that will benefit or affect your business in a positive way. Make sure to get the most reliable data for this part and always list your sources. I’ll talk more about sources later in this article, as they are important, but I want the focus to be on the different sections of the plan first.