Social Media Marketing Methods # 123

Offer product comparison guides for your followers and friends

Consumers always have a difficulty in choosing from a wide range of products when making buyer decisions. It is important to note that the buyer decision making process always involved a number of decisions; most of which are hard to make. Help out your followers and friends on social media with marketing comparison guides. This is particularly important in the event that you are offering a number of products that meet different needs for your customers.

It is however worth noting that offering products comparison guides to your consumers comes with a number of challenges. First, be careful not to provide these guides in a manner that seems to be promoting unintended products or services. Secondly, you must be careful not to provide any untruthful information that might damage the reputation of a rival product or service.