Social Media Marketing Methods # 112

Use photos that have nothing to do with your products or services but that convey the feeling and attitude behind your brand

Always posting pictures of your products and services is okay. However, other social media users might find this monotonous and boring. Why not try something different like posting pictures that have totally nothing to do with the brand you are promoting but instead convey feelings and attitudes of your brand? This has worked for many internet promoters and marketers. For example, Starbucks share photos on Instagram to link their brand with sunshine. Therefore, instead of posting images of their products, they post different images of the sun to associate their brand with brightness, warmth and friendliness.