How do you choose your niche wisely?

When choosing a niche, think about something you love. Something you can relate with. Preferably something you use or rely on. Choose something that does not just interest your target market. You should have a major interest in it too. More than just a little interest, you need to like the products or services that are out there in the market. If you do not like the products or services the market has to offer, how will you feel when you are doing business with the people who are interested in them? I would say you wouldn't seem too enthusiastic to your customers and potential customers. People will pick up on that and it can break the business relationships you worked so hard to make. So please do yourself a favor and do not get wrapped up in an industry that you do not have an utmost passion about.